What can dentists do to help make dentistry more affordable? (And should they?)

Affordable healthcare has been a trending topic for many years. How can your dental practice contribute?
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One question patients have, even in the face of the Coronavirus pandemic, is whether dental care can ever be affordable or accessible to everyone? Their uncertainty towards this issue is supported by the fact that a majority of dental practices have followed the market trends and hiked their prices.

In this era of unprecedented recession and economic crisis, prices for basic things are shooting upwards. It would be a great relief if sensitive services like health and dental care never followed that route, which has currently become the norm.

Why are dental services so expensive in the U.S?

Hundreds of thousands of American citizens are going to Mexico every year to get cheaper medical and dental treatment. For long now, headlines have been hitting about why American dental and medical care is expensive for the average patient.

Some experts claim that healthcare providers carry the biggest blame. America has some of the most educated and skilled health and dental professionals. As such, services provided by these specialists become quite pricey. 

Other experts have a different opinion that insurance companies also play a role in making dental care expensive. Allegedly, the U.S.A’s multi-payer insurance system, to some extent, drives up the cost of dental and medical care.

Patients, who have ever incurred a high bill at a dental clinic, know the shock of finding out that their insurance won’t pay.  Even those patients who have “good insurance” end up paying lots of money out of their pocket for some procedures.

Here are other factors that make dental care, especially in private practices, costly.

  • Like we mentioned, dental employees command high incomes that are mirrored in the roles that they perform. Hourly wages of hygienists, dental assistants, and other support staff working in dental offices have increased over the years. This is one of the biggest contributors to rising dental care costs.
  • Besides the payroll costs, there are other associated costs such as rent, utilities, equipment that make dentistry expensive. For instance, technology such as digital X-rays is quite expensive.
  • Some dental offices outsource their lab work, and this also comes at a cost.
  • Lack of regular dental checkups resulting in pricey emergency treatment
  • Some federal and state interventions also make dental care costly — DEA requirements, licensing and permits, high state and federal taxes, etc.

The tipping point for practices — now is the time to make dental care affordable, and here is how

  1. Dentists offering preventive care

One of the ways practices can minimize dental care costs is by educating people on the importance of oral disease prevention. Preventive dentistry focuses on ongoing hygiene procedures to prevent potential dental illnesses. When dental problems aren’t detected early enough, they can exacerbate to larger issues like root canal therapy and advanced periodontitis.

Some of these procedures cost thousands of dollars; but, by offering preventive dentistry, dentists can safeguard patients from avoidable exorbitant dental costs.

1. Accept as many dental insurance plans as possible

An affordable dental insurance policy can significantly reduce patients’ out-of-pocket dental care expenses. Dental practices should partner with as many insurance providers as possible to ease the payment process. They can also go a step ahead and file claims on behalf of the patients, and be available to answer any insurance-related queries. In short, every dental practice goal should be to ensure that all patients receive the maximum coverage possible when receiving treatment.  

2. Phased treatment option

Where possible, dentists can complete treatment in phases. This is quite helpful as most patients can afford treatment in smaller increments. Again, this reduces the need for patients to pay unnecessary interest and origination fees required by financial institutions.

For instance, a patient needs $18, 000 worth of treatment though he can only afford $9, 000 at that particular time. The dentist can think of ways to phase the treatment while still maintaining a functionally and biologically stable patient. The patient, on the other hand, can cover future costs as treatment goes on. 

3. Allowing Flexible Spending Arrangements/Accounts (FSA)

An FSA is an account where individuals save money so that they can use it to cater to specific out-of-pocket health care expenses. Some employers do it on behalf of their employees, though this is not mandatory.

As a way of making dental care affordable, dentists should allow the use of these pre-tax savings to fund emergency treatments, as well as preventative oral services such as oral exams or routine teeth cleanings.

4. Offering interest-free dental plans

Dentists can offer flexible, interest-free payment plans as a way of making dental care affordable. For those patients who don’t have a dental insurance policy, this option can come in handy. Similarly, patients who have an insurance plan can exploit this option to pay for those procedures that are partially covered by their policy.

Given that some of these dental plans come with no interest, patients have no reason to worry about the cost of treatment, increasing over time.

5. Dentists participating in charity events

Although many dentists operate for-profit businesses, occasionally, they can find time to help the underinsured in their neighborhood. For instance, Pacific Dental Services’, “Serve Day” generates over $1.5 million worth of pro-bono dentistry. 

The Dental Group Practice Association (DGPA) also, has been participating in similar initiatives for some time now. Collectively, DGPA members contribute millions of dollars annually to support free dental care to patients nationwide. More so, they schedule free in-office weekend visits and operate mobile dental clinics, which have been very convenient economic-wise to many patients.

6. Special discounts

Dentists can offer periodic specials on specific procedures to persuade patients who have been postponing treatment to go ahead and get it done. Alternatively, to save money when collecting unpaid bills, dentists can offer discounts for payment made on time. For instance, patients who make same-day payment for procedures costing $1000 can get a 5% discount.  

Dental practices can also opt to offer discounts to select groups, such as veterans, students, seniors, persons with disability, etc. 

7. Consider offering warranties

Only a few dentists in the U.S offer warranties; more should — at least for advanced restorative work such as crowns and bridges. Even in the cases where they can’t provide written warranties, dentists should take it upon themselves to re-fix dental work that fails much sooner than anticipated.  

8. Introducing more dental therapists in practices

Some states have allowed dental practices to practice. Dentists, therefore, in these states, can introduce dental therapists in their practices to help treat as many people as possible — and as cost-effectively as possible, too. According to a study carried out in Minnesota, expanded use of dental therapists in rural dental offices improves access to oral care — as visualized by state laws enacted in 2009 — while keeping treatment costs down.

Therapists earn significantly less than their supervisors — dentists. That said; they handle a lot of routine duties so that dentists can concentrate on more complicated procedures. The fact that they can assume some of the dentist’s roles, and they come a little cheaply is enough to consider hiring more of them in dental practices.  

9. Dentists should embrace teledentistry

Thanks to teledentistry, patients now can exchange information about their dental health with dentists using real-time video communication.

The American Teledentistry Association (ATDA) believes that teledentistry is much more cost-effective than conventional in-office visits. For instance, staff used to manage patient information or schedule appointments can be shared between offices, which in turn, lower staffing costs. Less overhead costs for dental practices translate to lower service fees for patients. 

Also, with internet-enabled phones and apps becoming synonymous with our lives nowadays, teledentistry conforms to society’s expectations — fast solutions and instant services. In short, teledentistry satisfies patients’ demands for efficiency and convenience.

The combination of saved time, reduced costs, and increased convenience encourage patients residing even in the most remote areas to seek out dental services, affordably. 


The high cost of dental care continues to pose a considerable challenge to Americans, and disproportionately impacts the financial and health security, especially for the low-income earners. The tips mentioned above can go a long way in ensuring that dental care services offered in various clinics and private practices are affordable and accessible to Americans.  

For dental practices, though, that have already implemented one or two of these programs, it is advisable to enlighten patients on how they (programs) work. Whether your practice is accepting savings plans, offering new patients specials, or in-house financing, pass this information to your patients early on. That way, it will serve the intended purpose — increase access to affordable dental care in your locality. Also, this will establish your dental office as one of the few facilities that are willing to go the extra mile to help cut dental health care costs in the country.  


Written By Sandie